At Indigo Creativity, we are proud to have been selected by two global giants, Shell Oil Company and Ferrari Italia, to carry out a large-scale project that spanned both Brazil and Argentina. This project was not only a production challenge but also an opportunity for us to showcase our ability to meet the highest standards of quality and excellence—qualities demanded by both of these iconic brands.

A Production Challenge: 400,000 Units in Just 3 Months

In just 3 months, we produced 400,000 garments, including t-shirts and caps featuring the Ferrari logo, exclusively available to Shell customers at their gas stations. The production was a resounding success, and we are proud to have managed the logistics, design, and manufacturing of these high-quality items within such a tight timeframe.

Meeting Ferrari’s Strict Quality Standards

The project was not only about fast production but also about adhering to Ferrari’s strict quality standards. Before production began, Ferrari representatives visited our factories, conducted a thorough inspection, and audited our processes to ensure everything met their exacting criteria.

Each product was authentic and certified, ensuring that Shell customers could purchase genuine, high-quality items in the limited edition collection.

A Limited Edition for Ferrari and Shell Fans

The Ferrari t-shirt collection, along with the matching caps, was part of a limited edition featuring a special design to honor Ferrari’s World Cup victories in Formula 1. This launch coincided with a particularly significant year for Ferrari, which made it even more meaningful for fans.

Whenever a customer visited a Shell gas station, they had the opportunity to purchase one of these exclusive items at a special price, turning the purchase into a unique experience for Ferrari enthusiasts and Formula 1 fans alike.

A Successful Marketing Project: Highlighting the Ferrari-Shell Partnership

This project wasn’t just about offering quality products; it was also a strategic marketing initiative designed to celebrate the valuable partnership between Shell and Ferrari. The collaboration between these two globally recognized brands was highlighted through the release of these limited-edition items, generating tremendous excitement among customers and reinforcing the visibility of both brands in the region.

The Success of the Production and Collaboration

This project was a true testament to our ability to meet tight deadlines, maintain quality at every step, and adapt to the needs of our clients. Thanks to the trust placed in us by Shell Oil Company and Ferrari Italia, we were able to deliver a campaign that merged the passion for Formula 1, motorsport, and the branding of two industry powerhouses.

At Indigo Creativity, we remain committed to providing innovative solutions and high-quality products for special projects like this one. We are honored to have been part of this exciting marketing initiative!